Full Name
Ms. Brenda Flores
Job Title
Latin America Women's Leadership Forum Chair / Consumer Business Group Area Marketing Center Leader
Company
3M
Bio
Brenda Flores is a marketing professional with experience in business and brand management. She has concluded a master’s in business administration at Universidad Anáhuac and D1 Senior Management Leadership Program at IPADE Business School. At 3M she has led as business unit manager the strategies for brands such as Post-it®, Scotch®, Scotch-Brite® and Command™.
Her career began as a marketing specialist for different brands and products as tapes, adhesives, notes, at 3M Consumer Business. Later on, she became business unit manager of Stationery and Office Supplies Division; Construction and Home Improvement Division and Home Care Division being responsible for brand building, marketing strategies and tactics, sales, profits, new product introduction, etc.
Currently, she is head of the Latin America Marketing Center, a recently formed structure in charge of igniting growth through marketing specialization. The challenge is to lead four specialized pillars: Marketing & Communications, Digital Marketing, eCommerce and Insights & Analytics.
Since October 2020, as part of her commitment to diversity and inclusion, she is Latin America Women´s Leadership Forum Chair, whose mission is to attract and develop leaders at every level of the organization to accelerate the inclusion and advancement of all women. The challenge is to continue reaching for a fully diverse and inclusive culture where all employees have equal opportunity and feel like they belong and can thrive.
Born in Mexico City, Brenda is a graduate of Marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) and has completed some postgraduate and leadership programs.
Her career began as a marketing specialist for different brands and products as tapes, adhesives, notes, at 3M Consumer Business. Later on, she became business unit manager of Stationery and Office Supplies Division; Construction and Home Improvement Division and Home Care Division being responsible for brand building, marketing strategies and tactics, sales, profits, new product introduction, etc.
Currently, she is head of the Latin America Marketing Center, a recently formed structure in charge of igniting growth through marketing specialization. The challenge is to lead four specialized pillars: Marketing & Communications, Digital Marketing, eCommerce and Insights & Analytics.
Since October 2020, as part of her commitment to diversity and inclusion, she is Latin America Women´s Leadership Forum Chair, whose mission is to attract and develop leaders at every level of the organization to accelerate the inclusion and advancement of all women. The challenge is to continue reaching for a fully diverse and inclusive culture where all employees have equal opportunity and feel like they belong and can thrive.
Born in Mexico City, Brenda is a graduate of Marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) and has completed some postgraduate and leadership programs.
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