Ricardo Martinez currently serves as Chief Revenue Officer of DigitalEra Group, a premier Cybersecurity firm dedicated to providing cybersecurity solutions and services to businesses, education and governmental agencies throughout the US and Latin America.

Ricardo is responsible for strategic consulting, including business plan & sales strategy development. Advising on business structures, defining sales compensation plans, and selecting GTM Vendors for
Latin American business and South Florida. With more than 18 years of experience, he has extensive knowledge in
all aspects of business development, channel recruitment, channel enablement, international business, business intelligence and project management. Ricardo has a proven track record in the Americas IT Security market working for global companies.

Prior to DigitalEra, he served in key management roles at Tenable and McAfee where he developed a strong expertise in establishing and leading successful sales and channel teams that consistently overachieved goals. Ricardo holds a Master’s in business Administration and Management from the University of Quebec. He currently lives in Dallas, Texas and enjoys spending his free time travelling with his wife and 3 children.

Expertise:
• Adopting corporate initiatives and driving them out into the field.
• Building out Channel Organizations by recruitment, enabling and taking partners through to revenue.
• Developing dashboards that align with business initiatives and provide business intelligence.